David Richards

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CRM-Customer Relationship Management-is a business strategy, not a technology. Every organization employs some method of CRM whether it be a deck of index cards, a spreadsheet, or an expensive proprietary computer system. Until recently, sophisticated CRM systems were reserved exclusively for very large enterprises. Fortunately, that is no longer the case. One of the most exciting developments in CRM technology is the emergence of true enterprise-class open source CRM applications. By their very nature, open source applications are less expensive to acquire, deploy and support than proprietary solutions. When correctly designed and implemented, an Enterprise Open Source system like Centric CRM 4.0 will provide true enterprise-class security, scalability, and features at a price and in a form accessible to everyone. David Richards' presentation will focus on several ... (more)